When it comes to crafting an effective social media marketing strategy, they’re many things to consider. What platforms you should be on, frequency of posts and what type of content you should be sharing. In this article we will go over some key components you should consider when creating your strategy.
How Many Social Media Platforms Should Your Business be on?
Although there are many social media platforms you can utilize to build your business, you don’t necessarily have to be on all of them, at least not right away, unless you have the resources and team to do so. For example, if you are a local barbershop Tumblr might not be the first place where you want to start investing your advertising dollars.
If you’re a barbershop you would most likely want to be on Facebook where you can target users by their demographic, ensuring a higher ROI whereas Tumblr doesn’t share the same targeting capabilities. This is why it’s important to understand your target audience and what platforms they’re on.
It’s beneficial to build your brand on all platforms, but if you’re just starting out, start out where your core audience is, then once you build a solid following you can start to branch out to other platforms.
How Many Times Should You Post on Social Media?
Facebook, Twitter and Instagram may tell you what times are the best to post, based on audience insights, but none of these platforms will tell you how many times you should post. How often you need to post differs from every social media platform and by your audience size.
For example, brands typically tweet on Twitter 10-15 times a day whereas smaller businesses may tweet 2-5 times a day. It might be better to tweet more because users are active at various times of the day. It is imperative to do your research and be observant on when these users are active, that way you can post your content at the best time.
What Kind of Content Should You Be Sharing?
When it comes to social media, you should be sharing value. It can not be just about your business and your services, it should be tips and advice related to your niche, that your audience can benefit from. For example, if you are a car dealer then you will want to share blogs or articles explaining how often they should maintenance their car, or maybe an article about how to prepare for a road trip.
If you’re a personal trainer, then you should share content explaining best times to eat for your health or how beneficial regular workouts are for your health.
Now that you understand some of the core components to crafting a social media marketing strategy, you should be able to reach your target audience more effectively. If you have any questions or are curious to how VisualMedia can assist you contact us at [email protected] or check us out on our website at www.averyleafbranding.com.
